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Atomthought.com, Social Media India, Digital Marketing India, Internet Marketing IndiaThis site has been created by an ex-Googler Saurabh Pandey with the purpose of creating and sharing insightful thoughts around digital marketing.
Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post.
While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social [...]
I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because
many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market.
It’s easy to describe a market as ‘Winner Takes All’. It’s easy because it gives one an easy way out [...]
ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce.
ebay realises that to win this battle, it has to play [...]
At first we thought it was a joke! A buffalo listed on our classifieds portal-tradusAds.in
We decided to do a telephonic check. (Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.)
The results were even more surprising! The lister was genuine. He [...]
Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. Based on the feedback and interest that this article generated in the CIO/CTO community, I was invited by the editor of the magazine Rahul Mani to delve further into this topic and speak at [...]
Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal.
Equally important is the online user behaviour which is tilting in favor of local. (There were deals sites before Groupon also, but the hyperlocal strategy made it a winner)
Look at the fact that 70% of searches on [...]
As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.
I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels [...]
I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!!
But this also triggered a couple of questions in my mind:
1. Just because befriending is easy on online social networks- what value can having [...]
Did you notice the premium Job Seeker service that Linkedin has launched recently?
Apart from being expensive , I think Linkedin is missing a point somewhere.
Linkedin is a great platform where as a professional one can network and create a great professional reputation over time.
Linkedin in that sense is an open platform where professionals openly expose [...]
Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world’s most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth.
Lord Rama’s objective was to retrieve his wife Sita who was [...]
